Myfeel Campaign
Industry
E-commerce
Year
2018
Role
- Brand Strategy
- Brand Identity Design
- Visual Design
- Photography
- UX/UI Design
The Myfeel exhibition design project was created for the brand’s booth at a baby and maternity expo. Since the event was closely related to mothers, babies, and family lifestyle scenarios, we used a soft pink color palette as the main visual direction to extend the brand’s warm and approachable tone while creating a gentle atmosphere suitable for the exhibition context.
Beyond the overall booth visual planning, we also designed supporting materials such as information cards, posters, and explanatory graphics. These materials translated the brand’s features and product information into clear, easy-to-understand visual content. With a well-structured information hierarchy and simple graphic language, visitors could quickly understand the brand and its products, while the booth staff could use the materials to communicate more effectively and leave a stronger brand impression.





