iRita La Beauté Campaign

This project features a series of marketing visuals designed for the iRita La Beauté anniversary campaign, including the main campaign visual, promotional landing page sections, product bundle displays, and social/e-commerce marketing assets. The design centers around the ideas of “anniversary celebration,” “limited-time offers,” and “beauty secrets,” using bold colors, large promotional typography, lifestyle photography, and product-focused layouts to create an energetic and conversion-driven campaign experience.

For the visual direction, we moved beyond the brand’s usual soft skincare aesthetic and introduced brighter tones such as turquoise, peach, purple, and vivid graphic elements like caution tape to enhance the sense of urgency and memorability. Each section was designed around a specific campaign offer, including spending rewards, limited-edition sets, best-selling bundles, group purchase promotions, and budget-friendly stock-up deals. The result is a cohesive campaign design system that communicates promotional information clearly while maintaining a strong and recognizable brand presence.